PUMA × Go GoatedABranded placements
2D visuals, 3D models, VFX and sound. Your brand, built into the world itself.
In-game media network / Fortnite / Roblox
Your brand. Inside the game.
We put brands where attention actually lives: inside the Fortnite and Roblox worlds that players choose every day. No banners. No skip buttons. Real playtime.
Clients
of our network
What we do
Premium in-game audience access.
We turn high-traffic Fortnite and Roblox worlds into media inventory. We place your brand directly inside the environments where millions of players already spend time and give you immediate access to scalable reach, impressions and engagement from day one.
- 01Reach
Worlds that already have the players. No cold start, no empty lobby.
- 02Impressions
Your brand built into top experiences, counted and reported like media.
- 03Engagement
Players interact with your brand as part of the game, not around it.
Where we play
Three worlds. One partner.
One brief, one team across Fortnite, Roblox and EA SPORTS FC. From lobby placements to perimeter boards.
01
Fortnite
Branded islands, lobby takeovers, custom mechanics and cosmetics inside the most-played creator experiences.
110M+ players a month play creator-built maps.
Explore Fortnite
02
Roblox
Branded zones, obbies, UGC items and social moments in the worlds Gen Alpha grows up in.
100M+ daily active users, and aging up fast.
Explore Roblox
New
03
EA SPORTS FC
In-game advertising via EA Advertising: dynamic perimeter boards, scoreboards, broadcast overlays and kits, served live into the match.
1B+ EA SPORTS FC matches every month.
Explore EA SPORTS FCWhat you can book in Fortnite & Roblox
PUMA × Go Goated
Valentino Beauty × Murder MysteryBRewarded watch
Fully branded interstitials, 100% viewable, rewarding players with XP.
Tetris × Color ClimbCRewarded play
Branded mini-games inside top maps. Played, rewarded, remembered.
Versace × Murder MysteryDWearable cosmetics
Hats, shoes, back blings. Your product, literally in players' hands.
Valentino Beauty × Murder Mystery
E
Individual ad solution
Your own brand store on a top map, a custom area or a mechanic built only for you. Designed with the map creators and live inside a world that already has the players.
Example: the Valentino Beauty store inside Murder Mystery, with a Born in Roma quest and three custom back blings.
Plan your solutionThe network in numbers
Half a billion impressions. Zero banner blindness.
Seven campaigns, seven brands, one principle: make the brand part of the game, not an interruption to it. These are the results, straight from the reporting.
See every campaign503MimpressionsPUMA, Versace, Popeyes, Tetris, Crocs, Vaseline
53.8Mminutes playedtime players spent with the brand, not scrolling past it
11.1Munique playersreached across Fortnite UGC experiences
6.5Mbranded items equippedback blings and sneakers players chose to wear
Work from the network
Brands that became part of the game.
Every activation below ran inside a live Fortnite experience with millions of players. Click a case for the objective, the activation and the results.
How it works
From brief to live world in weeks.
A custom branded world takes months and six figures. We place you inside experiences that already have the players, and build the mechanic that makes your brand part of the game.
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01
Brief & audience match
We map your target audience to the worlds, maps and creators they already spend time in. By age, culture and genre, not just by size.
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02
Concept & build
Native mechanics, placements and cosmetics designed with the map creators. A sneaker drop, a speed boost, a quest, built to feel like part of the game.
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03
Launch & amplify
Creator tournaments, live streams and social moments carry the activation beyond the lobby and into the feeds your audience scrolls.
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04
Measure & report
Impressions, unique players, minutes played and branded interactions, reported like media so your planning team can compare it with everything else.
For brands & agencies
Your in-game media partner.
- One brief for Fortnite, Roblox and EA SPORTS FC
- Access to top UGC experiences and the creators behind them
- Agency-ready: you own the creative, we deliver in-game
- Live in weeks, reported like media
For creators
Monetize your world.
Built a map players love? We bring the brand partners, handle briefs and deals, and you keep creative control.
creators@we-embed.com
Start a brief
Ready to stop advertising and start embedding?
Tell us about your brand, your audience and your timing. We come back within 48 hours with the worlds, the mechanic and a first media estimate.