What We Do How It Works Services Fortnite & Roblox For Brands For Creators Get In Touch

In-Game Brand Activation — Fortnite & Roblox

Don't advertise. Embed.

Your brand,
inside the
game.

We embed your brand into the biggest and best-performing creative game modes on Fortnite and Roblox — worlds with millions of active players, built by top creators.

3B+
Active Players on Roblox & Fortnite
#1
Entertainment Category for Gen Z
4×
Higher Brand Recall vs. Display Ads
0
Skip Buttons. Ever.
The Platforms Fortnite & Roblox — 3B+ players, billions of hours, zero skip buttons. Explore →

We find the
right creator.

We are a creator network. We identify the best UGC creators and their game modes on Fortnite and Roblox — and work with them to integrate your brand directly into their world. No scratch builds. No months of building something new. Just the right creator, the right map, and the right integration.

Fortnite Roblox More Soon

01

Creator Scouting

We identify the best UGC creators on Fortnite and Roblox whose maps, audience, and culture match your brand — sourced from our active creator network.

02

Map Integration

We work with the creator to embed your brand natively into their existing game mode — branded zones, items, challenges, or environment — designed to feel like it belongs there.

03

Creator Amplification

The creator promotes the activation to their community — through in-game moments, streams, and social content. Authentic reach from a trusted voice, not a paid placement.

04

Reporting & Handover

We deliver clear reporting on reach, playtime, and engagement — and hand everything back to your agency or brand team. We plug in, we execute, we report.

Why It Works

Attention is
inside the game.

Players choose to be there

No ad-blocker. No skip. No banner blindness. Players are fully present, fully engaged — and a great activation adds to their experience instead of interrupting it.

Cultural relevance is built in

We partner with creators who already have cultural authority in their communities. Your brand shows up where it's welcomed — not forced.

Faster, smarter, cheaper

Building a branded game from scratch takes months and millions. We operate inside established worlds with existing players — weeks to launch, not years.

Measurable reach

Fortnite and Roblox have millions of active daily players. Your activation doesn't hope for impressions — it gets them, tracked and reported.

Authenticity at scale

Creator-led campaigns deliver authentic brand moments at massive scale. Community trust is already built — we help you tap it.

Precision audience fit

We match brands to game worlds by player demographics, genre, and culture. No spray-and-pray — precision targeting inside the game.

3.7h

Average daily time Gen Z spends in gaming environments — more than social media, streaming, and TV combined.

If your audience is under 30, they're already in the game. The question is whether your brand is too.

Process

How we
embed.

01

Brief & Strategy

We learn your brand, audience, and objectives. Then we identify the right gaming worlds and creators that match — not just by size, but by culture fit.

02

Creator Matching

We connect you with vetted creators and map owners from our network who have the audience, the world, and the creative vision to make your activation work.

03

Build & Embed

Our team and creators co-design and build the activation inside the game — branded environments, challenges, items, and campaign moments that feel native.

04

Launch & Report

Go live with creator promotion and community rollout. We track everything and deliver clear reporting on reach, engagement, and impact.

Services

What we
deliver.

In-Map Brand Integration

We work with existing creators to embed your brand inside their live game mode — branded areas, items, or mechanics that feel native to the world players already love.

Fortnite Roblox Custom Build

Gameplay Integrations

Brand moments built into the actual gameplay — challenges, branded items, or in-world experiences that players interact with naturally, not a banner they scroll past.

Gamified Engagement Native UX

Creator Network Access

Access to our vetted network of UGC creators on Fortnite and Roblox. We match, brief, and manage the creator relationship — your agency keeps creative direction.

Influencer Community Social Amplification

Agency Partner Execution

We plug directly into your agency or brand team's campaign. You handle strategy and creative direction — we handle creator sourcing, map integration, and in-game execution.

Agency Partner Execution Reporting

For Brands
& Agencies.

We are the in-game execution layer for brands and agencies. If you're a brand — we find the right creator and map for you. If you're an agency — we plug into your campaign and handle everything inside Fortnite and Roblox.

Get a Brand Brief

Monetize
your world.

You've built the map and the audience. We connect you with brands who want to embed inside your world — and handle everything from the brief to the deal, so you can focus on what you do best.

Join Our Creator Network

Common
questions.

New territory comes with questions. Here are the ones we hear most from brands and creators exploring in-game activation for the first time.

Not at all. We handle everything — from creator partnerships to in-game build to campaign execution. You bring the brand brief and the budget; we handle the rest. No prior gaming expertise required on your side.
Typically 4–8 weeks from brief to live, depending on the scale and complexity of the activation. Simple creator campaign integrations can move faster. We'll always give you a realistic timeline upfront — no surprises.
Any brand targeting 13–30 year olds is a natural fit. We've seen success with consumer brands, entertainment, food & beverage, fashion, tech, sports, and media. The key question is: does your audience spend time in gaming? If yes, we can activate it.
We provide full performance reporting including unique players reached, total playtime exposure, engagement actions within branded zones, and creator campaign reach across social. We align on KPIs at brief stage so you know exactly what success looks like.
We never force a fit. We match brands to creators based on audience demographics, game genre, and community culture. You always have full visibility into the brand brief before agreeing, and creative control is a core part of every partnership. Your community comes first.
Every activation is scoped individually based on platform, complexity, creator network, and campaign scale. We'll give you a clear proposal after an initial brief call. We work with both emerging brands exploring gaming for the first time and established brands running multi-market campaigns.

Ready to get embedded?

Let's build
something
real.

Whether you're a brand looking to reach gaming audiences or a creator looking to monetize your world — we want to hear from you.

hello@we-embed.com For Creators

We typically respond within 48 hours.